Messaging

Your brand goes beyond your logo. It is actually the entire relationship between you and your customers, your employees, and everyone else who interacts with your organization. And a lot of the success of your brand comes from excellent messaging:  what to say, how to say it, and when.

You can turn to World Power Marketing for the following essential elements of powerful messaging:
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• Elevator Pitch: The quick conversation-starter that compels them to ask for more.
• Messaging Platform: An air-tight outline of key talking points that communicate exactly what your products or services offer of value. Without a Messaging Platform, you are just winging it.
• Messaging Guide: A reference document that lays out exactly what to say, for specific situations, uses, and audiences. It takes all of the important work that went into developing the Messaging Platform and puts it into a form for active use.
• Tagline: The "JUST DO IT" of Nike (but the message that fits YOUR brand).​