Pathway Selling: Let your customers convince themselves to buy.
Pathway Selling: The Concept
People make decisions in a variety of ways, but once they decide on something, the strongest tendency is to continue to stick with that decision. By allowing your customer to follow a path through a carefully structured sequence of questions and choices, you can make sure that they understand the value of your offer.
Deliver Them to Your Doorstep
A good salesperson never "talks past the close." In other words, as soon as your customer has clearly decided to buy, stop selling!
Pathway Selling uses this principle to detect exactly when a customer is convinced that it makes sense to buy. They are immediately taken to the place where they can make the purchase, sign up for the event or workshop, or call for more information.
Pathway Selling uses this principle to detect exactly when a customer is convinced that it makes sense to buy. They are immediately taken to the place where they can make the purchase, sign up for the event or workshop, or call for more information.
Brand Experience Design
Your brand goes beyond the logo and tagline. It is actually the entire relationship between your customers and you. Friendly vs. formal. Service vs. speed. Price vs. performance. You should actively design your customers' experience, and World Power Marketing can help you do just that.