CeBIT 2017: How to Get More of the Right Visitors, and then...
CeBIT is a huge show! From Germany alone, there will be more than 1,300 exhibitors.
Visitors must use their time carefully to visit stands with the tech solutions they need. As an exhibitor, your first difficult task is to attract as many qualified visitors to your stand as possible.
There are many techniques to make this happen. The trick is choosing the right ones.
When a visitor approaches your booth, what do you do? You need to engage in such a way that you immediately know if this visitor is a real prospect for you (as a customer, business partner, or supplier) or a waste of your team's time!
The key is to have your company's message very clear in your mind (and everyone else on your team's mind) and to have a very quick set of questions ready to identify good prospects from, well, those who would never do business with you.
WPM knows the tricks of the trade for engaging attendees and making quick interactions turn into long-term business relationships.
We also have programs to help you build traffic ahead of CeBIT and to connect with prospects after the show.
Call 800.928.7217 for a free evaluation. International (outside the U.S.), call +1 207 303 9905.