It's all in your signature.
Here's how to create a live Skype link and add it to your email signature, so your email contacts can launch a session with you with one click.
Start editing your email signature. If you're not familiar with this, these links will help:
Mac Mail (Mavericks)
For other mail apps, start with the "Preferences" menu and go from there.
Add a Skype line to your signature:
Mine looks like this:
Select your Skype name and add a link as follows:
The full HTML code is;
Mine looks like this. Click it now to try:
If you would prefer that people contact you by chatting (instant message) on Skype, instead of a call, then use this format instead:
Of course, you can point out the Skype link more directly with a line like "Want to talk about your business needs right now? Click the Skype link and let's get started." Make sure it fits your company's communications style.
Okay, here's one more chance for you to try this out. Click the link and let's talk!