Wait. "Space Gray"? Where's my black iPhone that matches my car? My guess: It's on the cutting room floor of Apple's smart-thinking marketing department.
See, since the 5s is the same shape and size as the 5, it would be much harder to pick the new 5s users out of a crowd...or meeting...if they were still the same old 5 colors. Short skirts are in. Short skirts are out. You get the idea.
So, I get the prosperity implications of silver and gold (champagne gold, so nobody mistakes it for a thin bar of the real stuff). According to cross-cultural gurus, the gold ones in particular will bring good luck - and fingerprint Touch ID technology - to millions in China. So, I will miss my black iPhone, but probably not for long.
At least this particular shade of 5s gray will give me the infinite possibilities of space. Yes, I think that's the one for me. Space Gray, that's what I've needed all along.
About the Blogger: Eric Moody is President of World Power Marketing. If your company needs to make clever decisions that will help boost your SMB tech business, but you don't have the billion-dollar marketing budget of Apple, click here now!