Yes, that math is correct. And it's actually a fairly conservative estimate. CeBIT, the gigantic tech tradeshow that kicks off in Hanover, Germany, this week, will draw at least 300,000 attendees. You would need 571 fully loaded A380s to fit everyone in.
Now, if you're an exhibitor at CeBIT, think of how difficult it would be to attract the attention of everyone on board just one of those planes. Okay, now multiply that by 571. Not so easy, right?
The good news is that your market is not all 300,000. It's the fraction of that number who would actually benefit from your products or services. Still, you should make every effort to attract those people throughout the show. Look for my next blog for tips: "Ten Ways to Maximize Your CeBIT Marketing."