Silver. Gold. Space Gray. Those are your choices for Apple's new iPhone 5s. Unless you step down to the new 5c, which is "For the colorful" (green, blue, yellow, pink, white). I guess the 5s is "For those who prefer a screaming 64-bit A7 chip, a new flashy thing (whiz-bang iPhone 5s camera w/dual white/amber LED flash, slo-mo, video zoom, etc.), and an M7 motion coprocessor. No, you haven't missed the M1 through M6 evolution of motion coprocessors. It is yet another brilliant new product name that simply implies a seventh-generation gizmo.
Wait. "Space Gray"? Where's my black iPhone that matches my car? My guess: It's on the cutting room floor of Apple's smart-thinking marketing department.
See, since the 5s is the same shape and size as the 5, it would be much harder to pick the new 5s users out of a crowd...or meeting...if they were still the same old 5 colors. Short skirts are in. Short skirts are out. You get the idea.
So, I get the prosperity implications of silver and gold (champagne gold, so nobody mistakes it for a thin bar of the real stuff). According to cross-cultural gurus, the gold ones in particular will bring good luck - and fingerprint Touch ID technology - to millions in China. So, I will miss my black iPhone, but probably not for long.
At least this particular shade of 5s gray will give me the infinite possibilities of space. Yes, I think that's the one for me. Space Gray, that's what I've needed all along.
About the Blogger: Eric Moody is President of World Power Marketing. If your company needs to make clever decisions that will help boost your SMB tech business, but you don't have the billion-dollar marketing budget of Apple, click here now!
Yes, that math is correct. And it's actually a fairly conservative estimate. CeBIT, the gigantic tech tradeshow that kicks off in Hanover, Germany, this week, will draw at least 300,000 attendees. You would need 571 fully loaded A380s to fit everyone in.
Now, if you're an exhibitor at CeBIT, think of how difficult it would be to attract the attention of everyone on board just one of those planes. Okay, now multiply that by 571. Not so easy, right?
The good news is that your market is not all 300,000. It's the fraction of that number who would actually benefit from your products or services. Still, you should make every effort to attract those people throughout the show. Look for my next blog for tips: "Ten Ways to Maximize Your CeBIT Marketing."
Two weeks to go. Tick, tick, tick. The image to the left is a screenshot from a countdown app on my phone. No, I didn't make it red just to signify panic. That's the CeBIT color, year after year. But for most exhibitors, the CeBIT red does start to make their heart pound about now. CeBIT is huge. CeBIT is larger than life. CeBIT is expensive. But CeBIT does draw a crowd, and every exhibitor, large (HUAWEI owns the onsite branding at the Hanover Fairgrounds during CeBIT) or small (just about everyone else) wants to engage with as much of that crowd as possible.
So, with two weeks to go, if you feel like you're about ready to hit the panic button because you're just not ready for CeBIT yet, relax. In today's digital world, there is still time to update your website with an English translation or fine-tune your messaging to get through to the crowd. Yes, there is time. A whole fourteen days! See you at CeBIT!