Yes, that math is correct. And it's actually a fairly conservative estimate. CeBIT, the gigantic tech tradeshow that kicks off in Hanover, Germany, this week, will draw at least 300,000 attendees. You would need 571 fully loaded A380s to fit everyone in.
Now, if you're an exhibitor at CeBIT, think of how difficult it would be to attract the attention of everyone on board just one of those planes. Okay, now multiply that by 571. Not so easy, right?
The good news is that your market is not all 300,000. It's the fraction of that number who would actually benefit from your products or services. Still, you should make every effort to attract those people throughout the show. Look for my next blog for tips: "Ten Ways to Maximize Your CeBIT Marketing."
Two weeks to go. Tick, tick, tick. The image to the left is a screenshot from a countdown app on my phone. No, I didn't make it red just to signify panic. That's the CeBIT color, year after year. But for most exhibitors, the CeBIT red does start to make their heart pound about now. CeBIT is huge. CeBIT is larger than life. CeBIT is expensive. But CeBIT does draw a crowd, and every exhibitor, large (HUAWEI owns the onsite branding at the Hanover Fairgrounds during CeBIT) or small (just about everyone else) wants to engage with as much of that crowd as possible.
So, with two weeks to go, if you feel like you're about ready to hit the panic button because you're just not ready for CeBIT yet, relax. In today's digital world, there is still time to update your website with an English translation or fine-tune your messaging to get through to the crowd. Yes, there is time. A whole fourteen days! See you at CeBIT!