iPhone 5s: Is Space Gray the New Black?

Silver. Gold. Space Gray. Those are your choices for Apple's new iPhone 5s. Unless you step down to the new 5c, which is "For the colorful" (green, blue, yellow, pink, white). I guess the 5s is "For those who prefer a screaming 64-bit A7 chip, a new flashy thing (whiz-bang iPhone 5s camera w/dual white/amber LED flash, slo-mo, video zoom, etc.), and an M7 motion coprocessor. No, you haven't missed the M1 through M6 evolution of motion coprocessors. It is yet another brilliant new product name that simply implies a seventh-generation gizmo.

Wait. "Space Gray"? Where's my black iPhone that matches my car? My guess:  It's on the cutting room floor of Apple's smart-thinking marketing department.

See, since the 5s is the same shape and size as the 5, it would be much harder to pick the new 5s users out of a crowd...or meeting...if they were still the same old 5 colors. Short skirts are in. Short skirts are out. You get the idea.

So, I get the prosperity implications of silver and gold (champagne gold, so nobody mistakes it for a thin bar of the real stuff). According to cross-cultural gurus, the gold ones in particular will bring good luck - and fingerprint Touch ID technology - to millions in China. So, I will miss my black iPhone, but probably not for long.

At least this particular shade of 5s gray will give me the infinite possibilities of space. Yes, I think that's the one for me. Space Gray, that's what I've needed all along.


About the Blogger:  Eric Moody is President of World Power Marketing. If your company needs to make clever decisions that will help boost your SMB tech business, but you don't have the billion-dollar marketing budget of Apple, click here now!

---