Two weeks to go. Tick, tick, tick. The image to the left is a screenshot from a countdown app on my phone. No, I didn't make it red just to signify panic. That's the CeBIT color, year after year. But for most exhibitors, the CeBIT red does start to make their heart pound about now. CeBIT is huge. CeBIT is larger than life. CeBIT is expensive. But CeBIT does draw a crowd, and every exhibitor, large (HUAWEI owns the onsite branding at the Hanover Fairgrounds during CeBIT) or small (just about everyone else) wants to engage with as much of that crowd as possible.
So, with two weeks to go, if you feel like you're about ready to hit the panic button because you're just not ready for CeBIT yet, relax. In today's digital world, there is still time to update your website with an English translation or fine-tune your messaging to get through to the crowd. Yes, there is time. A whole fourteen days! See you at CeBIT!